John Hancock Aspire

// advertising

There are more than 34 Million Americans living with diabetes today. Most don’t believe they can qualify for affordable life insurance. We wanted to dispel that myth and introduce them to John Hancock Aspire — the first and only life insurance designed specifically for people living with diabetes.

We launched a two-phase awareness and acquisition campaign with targeted messages to raise awareness and generate qualified leads.


Tony Capozzi – art direction, design
Ricky Mahoney
– copy