Gentleman Jack

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A premium version of Jack Daniel’s Tennessee whiskey, Gentleman Jack exhibits impressive complexity and flavor. The main difference is that it enjoys a ‘double mellowing’ as it’s filtered through charcoal both before being filled into the barrel (the Lincoln County Process) and before it is bottled. This refined process was used to market to a more refine demographic; not devote scotch customers, but those who have moved on up from traditional American whiskeys.


Tony Capozzi – art direction, design
Lawson Clarke – copy