2019 Boston Marathon

// design

As principal sponsor of the Boston Marathon, John Hancock recruits, sponsors, and hosts the elite team racing on Patriots’ Day. Since 1986, they’ve invited more than 800 athletes from 48 countries and awarded nearly $20 million in prizes and bonuses. I worked closely with the Hancock Sports Marketing and my creative team design the banners that are adorned citywide, with all the supported race material and collateral; badge credentials, runner gift bags, apparel, media guides, jumbotron entertainment, and so much more.

 

Tony Capozzi – creative direction
Isabel Bonefont – design