PUMA

At Digitas, we helped amplify the World Championships and Olympic appearances for PUMA and Bolt. Olympic athlete Usain Bolt’s contract with sportswear brand PUMA has allowed him to become the legend he is today. The sprinter, whose deal is worth an estimated $10m a year, has credited it with helping to build brand Bolt.

Tony Capozzi – art direction, design
Rob Rizzo – creative direction