PUMA Ignite

// advertising

IGNITE Your City was a year-long digital campaign to create ongoing excitement around the IGNITE line of running and training shoes building momentum and interest in-between the key product drops in 2015. The heart of IGNITE Your City is a global engagement campaign that asks, “What is the most energetic city in the world?” Through highly stylized inspirational product films and an authentic series of city profile films, we gain the ability to glamorize the product benefit of each IGNITE drop while creating compelling, real moments where athletes come in contact with the unique qualities of IGNITE foam for the first time. Continuous social momentum is built with the cities leaderboard where actual running/training or hashtag posting will power cities to the top of the leaderboard in a global city vs. city competition.


Tony Capozzi – creative direction