Bully Boy

Bully Boy Distillers is owned and operated by brothers Will and Dave Willis, who were inspired by their childhood home and fourth-generation working family farm. During prohibition the farm was home to an enviable collection of local artisan spirits, which were stored in a vault in the farmhouse basement. With names like “Medford Rum” and “Cow Whiskey,” these precursors to today’s craft spirits were harsh and remarkably undrinkable, but they had character.

Paying particular attention to the caliber of ingredients used in its products, Bully Boy hand-produces premium spirits in small batches, emphasizing quality over quantity. As homage to the farm, the distillery is named after Bully Boy, a favorite farm workhorse. Will and Dave’s great-grandfather named his beloved horse using a term coined by his college roommate Teddy Roosevelt – “Bully” – meaning superb or wonderful.

Tony Capozzi – art direction, design
Doug Hyland, Dan Cordella – copy