Bank of America

As a Creative Director at Digitas, the agency had to pitch to retain Bank of America as a client. Our concept was a 360 platform for the entire bank and business units. “Back the Doers” was put forth as a rallying cry for bank customers and employees. Unite the company on an essential cultural truth, and build faith that Bank of America is there to help people achieve what they want to do.

Tony Capozzi – art direction, design
(spec work)