// logo design
Upstart Power have been in several rounds of funding and for them to acquire more and possibly go public they needed to revamp their logo and have a better grasp of the design guidelines. They had a lightning bolt in the previous logo so I updated it, redesigned the word mark, and created a limited palette. The overall goal of Upstart Power is to produce low cost, low emission, dependable electricity at the point of use. Give them natural gas or propane and they will give you electricity, quietly, efficiently and reliably.