Chevy

As an art director at Digitas and working on the Chevrolet account, we helped expand the “Like A Rock”ad campaign into print. Specifically for the Chevy Kodiak truck line. The vibe and essence of this campaign focused on ruggedness and toughness of the workers who identify with a truck that embodies those same characteristics.

Tony Capozzi – art direction, design
Stephen Hindley – copy